Cascamite revitalised

Through Ureka, Cascamite is being revitalised with ongoing investment and a commitment to sustainable growth.

Once successfully traded in America, Australia and several European markets, the adhesive brand Cascamite has grown a strong reputation since it started in America in 1937. Through Ureka the brand is being revitalised with ongoing investment and a commitment to sustainable growth that will see its global presence revived – and the next chapter has opened with an invitation to participate in the Welsh Government’s 2024 Export Commission to the Netherlands.

“We are delighted to be participating in the Welsh Government Export Commission to the Netherlands,” said Alex Nunn, Managing Director of Ureka. “We already have several direct customers in the Netherlands, so the programme aligns perfectly with our current export activity.”

Since Ureka acquired Cascamite in April 2023, the brand has gone from strength to strength. Ureka has seen a substantial increase in brand engagement and robust revenue growth accompanied by promising signs for future expansion. Their mission remains steadfast: enabling access to industrial adhesive technology in the resale market through a simple retail brand.

Participation in the Export Commission is a key part of Ureka’s broader strategy to deepen its penetration into European markets, re-establishing Cascamite as the preferred choice for professional wood adhesives in both retail and industrial sectors. The focus on sustainability and high performance, which are hallmarks of the Cascamite brand, align well with the growing demand for environmentally responsible adhesives.

For more information call Ureka Global Ltd on 0117 971 1364 or visit thenamethatsticks.com